Hawaii State Federal Credit Union focuses on digital to engage with members

Honolulu, HI

PROJECT OVERVIEW Reading Time: < 1 minute

a leading community credit union goes digital

Hawaii State Federal Credit Union (HSFCU) is a federally chartered credit union headquartered in Honolulu, Hawaii, and is the largest credit union in the state. The Hawaii Territorial Employees’ Federal Credit Union was founded in 1936 by 15 government workers. The credit union later changed their name to what it is today and is the founding member of the Hawaii Credit Union League, an association of credit unions in Hawaii.

HSFCU is one of the state’s leading financial institutions and they’re continually integrating new and innovative technologies to offer members greater convenience. This includes a mobile app to help members manage their accounts on the go, as well as a full range of financial services, including savings and checking accounts, mortgage loans, Home Equity Lines of Credit, debit and credit cards, and some of the best loan rates around.

Our combined goals for this project included:

  • Provide a deeper level of support to branch members by offering a wider variety of tools to deliver credit union services.
  • Leverage digital experiences to keep members engaged with Hawaii State Federal Credit Union.
  • Ensure credit union employees are cross trained to deliver exceptional support to all members.

CLIENT

  • Hawaii State Federal Credit Union

financial institution type

  • Credit Union

Features

  • Digital Signage
  • Environmental graphics
  • Interactive touch tables
  • Interior furnishings

DELIVERABLES

  • 4-screen video wall
  • Digital check-in queue
  • Touchscreen tables

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A table with a touchscreen top.
A credit union entrance with a red sign that reads "A better place to bank, might not be a bank". A lobby with chairs and tables with touchscreen tops. A hallway with glass offices on either side. A self-service teller machine.

the challenge

evolution with a personal touch

Hawaii State Federal Credit Union was tasked with figuring out how to evolve in a digital world while maintaining the same level of member satisfaction and utmost security members expect from their branch. This would be a daunting challenge for any financial institution! When HSFCU was first tossing around the idea of building a brand-new location, they knew they needed to break the mold. That’s why they reached out the Element Group, knowing that every bit really does matter.

A lobby with chairs and tables with touchscreen tops.
A bank lobby with a red sign that reads "Welcome to our Salt Lake Branch".

every bit matters

new tools, same great service

A great amount of time and effort went into the planning and design for the new branch — a true branch transformation project. From the moment guests enter the front door, digital technology is at the forefront. Following completion of this project, Hawaii State Federal Credit Union’s new branch in Salt Lake is unlike any other local credit union or bank.

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