New Horizons Credit Union looks to the future.
Located in a bustling shopping plaza in Mobile, Alabama, New Horizons Credit Union wanted their new Rangeline Crossing location to stand out in the crowd. With a compact 1,000-sq. ft. footprint, the local credit union initially thought their options were limited — a straightforward teller line, some offices in the back — until the Element team helped them consider some innovative new solutions. The big question: Were their existing members ready for high-tech banking?
After talking through some concepts with the New Horizons team and hearing their hesitations, we identified three primary goals we wanted to achieve with this branch build:
- Increased speed of service
- Improved accessibility for all members
- Clear differentiation in the Mobile financial services market
Luckily, New Horizons was ready to hear some new ideas.