Why we do it

we help our clients become the go-to financial institution in their market.


we see a high level of competition in the marketplace today.

Not only from other banks and credit unions, but from the tech industry — Amazon, Google, PayPal, Apple, and others are all vying for market share.

We also see a lack of differentiation in the marketplace. This is an opportunity for the community banks and credit unions to do things a bit differently — to look different, act different, and engage customers in different ways. And that starts with the little things.

A large waiting area with orange upholstered chairs and orange walls.

every project starts with an objective.

Big or small, defining our goals is the first step in creating the project blueprint.

Our clients’ goals: 

  • To deliver a unique and exceptional customer experience.
  • To increase sales and customer satisfaction.
  • To stand out in their marketplace.

Our goals: 

  • To take our creativity as far as it will go in the retail banking space.
  • To observe and learn what works in other retail environments and tailor those experiences for the financial space.
  • To design, develop, and deliver holistic consumer experiences that lead to increased profitability and loyalty.


Technology is a game-changer.

Digital signage, touchscreen technology, front of house and back of house operations — plus getting everything to communicate and work seamlessly — is a big part of our work. Explore our out-of-the box digital solutions to get inspired.

See Our Digital Solutions


sure, we design and implement innovative retail banking solutions...

…but we like to think our specialty is listening.

“We don’t ever want to be considered a vendor to our customers. We want this to be a partnership. And if we’re a good partner, we’re looking out for you just as much as you’re looking out for us.”

Nate Baldosaro
Co-Founder, The Element Group


our clients talk

The way Mac manages [our] relationship is not just through the products and services. He engaged us on our needs, always kept in touch, and always centered the conversation on our vision.
Ismael “Ish” Eustaquio
Senior Vice President Retail Banking Division
Hawaii State Federal Credit Union
View Project
I LOVE our new branch! It’s awesome and an experience like no other! Everyone that stops in loves it too!
Corey Dahle
Chief Experience Officer
Idaho Central Credit Union
View Project
It wasn’t just about the job at hand, but care and drive to focus on a common cause.
Kacey Clayborn
Facilities Manager
Opportunity Bank
View Project
We had a vision and everyone at Element bought into it right away with their customizations. Nothing Element did was off the shelf. What resulted was a welcoming space that physically shows our connectedness to the community and helps us deliver on our mission — to provide strong financial futures for Montanans.
Pete Johnson
Opportunity Bank
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Element came up with a bold new design for our Headquarters building. We are extremely satisfied with our beautiful, functional, and employee-centric new home. It felt like we worked side by side to accomplish a huge achievement — all during a pandemic!
Robb Scott
Copper State Credit Union
View Project
Every bit matters. Not only is this our tagline, but it's also a motto that we strive to live up to. The difference between good and great is minute. We can't lose sight of the small details that truly separate excellence.
Nate Baldasaro
The Element Group
The Element Story

meet the people behind The Element Group