THE CHALLENGE
we see a high level of competition in the marketplace today.
Not only from other banks and credit unions, but from the tech industry — Amazon, Google, PayPal, Apple, and others are all vying for market share.
We also see a lack of differentiation in the marketplace. This is an opportunity for the community banks and credit unions to do things a bit differently — to look different, act different, and engage customers in different ways. And that starts with the little things.