what we do // Engagement Solutions // Branch Launches

Branch Launches for Banks & Credit Unions

build awareness and excitement around your new branch.

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BENEFITS

make your community aware of your branch transformation.

The Element team can assist with coordinating and promoting grand openings and re-openings.

attract new customers

Draw attention to your new branch so customers know you're open for their business.

generate buzz

Getting people to talk about a new business is critical to the success of a grand opening.

attract media

Get featured in local papers, television stations, and radio programs when they introduce new businesses.

foster goodwill

A grand opening is a prime opportunity to build and grow relationships with other local businesses.

A table with cupcakes on it, in front of a desk.

planning

Planning ahead is crucial when brainstorming grand opening ideas for your branch. In order to make sure the event is a success, you should think about what goals you are hoping to achieve. These may include:

Attracting new members
Re-engaging existing members
Building relationships with local businesses
Spreading brand awareness
Introducing new products and services

promotion

Leading up to a launch or grand opening, consider all the ways that you can make your audience aware of your event.

Design flyers and coupons to pass out in your community (make sure to leave time for the artwork and printing!).
Create a social media hashtag campaign and invite your Facebook, Twitter, and Instagram followers to tag you and share.
Utilize traditional media channels likes local newspapers, TV ads, and radio spots to build excitement ahead of your big day.

A woman holding cash, using a self-serve teller machine.

A woman using a touch screen with a pen stylus.

lead generation

The grand opening is a party — but it’s also a way to make sure that new business starts rolling in. Plan for all the different ways you can stay in touch with people after they come to your event.

Request that guests leave their email addresses in an onsite survey or sign-in sheet.
Pair an interactive photo opportunity with a unique social media hashtag.
Offer special promotional deals, hold raffles, or advertise member perks so people will want to come back to your branch.

brand awareness

In addition to providing a super fun event for attendees, your opening should also double as extra PR.

Use your event to communicate what your business does and what you have to offer.
Make sure that your branding is consistent across all collateral materials – from signage, to business cards, to your website, etc.
Promote your relationships with other local businesses and influential members of the community.

Testimonials

our clients talk

We had a vision and everyone at Element bought into it right away with their customizations. Nothing Element did was off the shelf. What resulted was a welcoming space that physically shows our connectedness to the community and helps us deliver on our mission — to provide strong financial futures for Montanans.

Pete Johnson

CEO

Opportunity Bank

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From ownership to service calls, the Element team is dedicated to its clients and their projects. It felt like we worked side by side to accomplish a huge accomplishment all during a pandemic.

Robb Scott

President and Chief Executive Officer

Copper State Credit Union

It wasn’t just about the job at hand, but care and drive to focus on a common cause.

Kacey Clayborn

Facilities Manager

Opportunity Bank

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One of the things I realized was that we didn’t want to just do business with someone we wanted to grow with someone, we looked at our organization and found similar core values with The Element Group.

Ismael “Ish” Eustaquio

Senior Vice President Retail Banking Division

Hawaii State Federal Credit Union

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I LOVE our new branch! It’s awesome and an experience like no other! Everyone that stops in loves it too!

Corey Dahle

Chief Experience Officer

Idaho Central Credit Union

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Every bit matters. Not only is this our tagline, but it's also a motto that we strive to live up to. The difference between good and great is minute. We can't lose sight of the small details that truly separate excellence.

Nate Baldasaro

Co-founder

The Element Group

The Element Story

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