what we do // Marketing Campaigns

Marketing Campaigns for Banks & Credit Unions

full-service marketing consultation from A to Z

BENEFITS

let's get the word out.

Element provides full-service marketing consultation, from initial focus sessions to final implementation. This includes direct mail, e-blasts, social media contests, and more.

increase visibility

Promoting quality content gets your brand in front of those who may be looking for a solution to their problem.

brand awareness & recognition

When your target customers are looking for financial answers, content that continually gets found can influence your brand's reputation.

lead generation

Adding more quality content to your website helps to create a larger digital footprint.

authority & credibility

Demonstrate your expertise with content that provides insight into your strengths.

email campaigns

Most people use email daily, and they check their inboxes everywhere: while working out, eating, and even while they’re falling asleep. Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers in a digital place they visit every day.

direct mail

Traditional marketing approaches like direct mail campaigns are often replaced with online advertisements and other technology-based techniques. But direct mail still offers one of the most consistently effective forms of advertising. Creating a direct mail campaign is an easy and cost-effective way to maximize your advertising efforts.

A woman holding a phone, displaying an instagram page.

social media & contests

Social media is often under-utilized in the financial retail space, but it deserves greater attention. Ultimately, social media can be used to restore the onsite branch experience and establish the foundation for a higher level of interaction between the consumer and the business. This digital interaction takes the form of a tailored social media strategy.

Your social media strategy should seek to:

Be contemporary to the times
Remain flexible in approach
Maintain relevance to current local, national, and global events

promotional items

In addition to retail design, Element also provides branded promotional materials. From traditional giveaways like pens and key chains, to more robust items such as mobile chargers and video mailers, we do it all — so that your brand stays right in your customers’ pockets.

Testimonials

our clients talk

Element came up with a bold new design for our Headquarters building. We are extremely satisfied with our beautiful, functional, and employee-centric new home. It felt like we worked side by side to accomplish a huge achievement — all during a pandemic!

Robb Scott

President/CEO

Copper State Credit Union

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The way Mac manages [our] relationship is not just through the products and services. He engaged us on our needs, always kept in touch, and always centered the conversation on our vision.

Ismael “Ish” Eustaquio

Senior Vice President Retail Banking Division

Hawaii State Federal Credit Union

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I LOVE our new branch! It’s awesome and an experience like no other! Everyone that stops in loves it too!

Corey Dahle

Chief Experience Officer

Idaho Central Credit Union

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We had a vision and everyone at Element bought into it right away with their customizations. Nothing Element did was off the shelf. What resulted was a welcoming space that physically shows our connectedness to the community and helps us deliver on our mission — to provide strong financial futures for Montanans.

Pete Johnson

CEO

Opportunity Bank

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Every bit matters. Not only is this our tagline, but it's also a motto that we strive to live up to. The difference between good and great is minute. We can't lose sight of the small details that truly separate excellence.

Nate Baldasaro

Co-founder

The Element Group

The Element Story

It wasn’t just about the job at hand, but care and drive to focus on a common cause.

Kacey Clayborn

Facilities Manager

Opportunity Bank

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Inspired by our clients’ success stories?

Unlock more real-world examples and insights with our 2025 Branch Budgeting Blue Book.