Brand Strategy for Banks & Credit Unions

position your institution for the next phase of your journey.



a strategic approach to your brand identity.

We're equipped to develop a recognizable, indelible brand strategy that successfully positions your institution to thrive today and tomorrow.

customer recognition

Consumers are far more likely to choose a brand that they recognize over something unfamiliar.


Having an established and clear brand will cast you as an expert in your industry.

customer loyalty

Good branding elevates a business and builds recognition and loyalty.


With an established brand style guide, all elements — from bold to miniscule — are solidified.

A lobby with an orange wall with a television screen hung on it.

discover & define

To jump start this process, we’ll provide a Discovery Questionnaire in advance to get the creative ideas flowing. The questionnaire will not only address brand attributes, but will allow Element to gain insight and provide a strategy for implementing your brand across your existing (and future) locations.

  • Once we receive the completed questionnaires, the Element team will coordinate in-house ideation “brainstorming” sessions with your team.
  • These sessions will help us better understand your brand vision, positioning, competition, and marketing and strategic goals.
  • With inspiration and information gathered during the creative workshops, as well as market research and network analysis, our team will begin the process of defining strategies into tangible concepts.


After the brainstorming phase, it’s time to start creating.

  • We'll begin with concept development and presentation(s) to your team. Multiple logo design options will help establish a direction moving forward.
  • We'll develop a refined version of the brand concept, which may include subtle variations.
  • Upon concept approval, Element’s design team will finalize logo development and design strategy.
  • Concurrently, Element will develop a branch retail concept to translate your new brand into your physical environment.
A bank lobby with self-service, teller machines, and a red "Welcome" sign on the wall.
A wall with a mural of outdoor landscapes on it.


The final deliverable will include a Brand Standards document that supports your vision, values, and mission statement, and will serve as a brand guideline going forward.

  • Element can work with your team to analyze your branch and ATM locations and strategize next steps for rolling out your new brand.
  • With over 20 years of experience designing and implementing Signature Elements across branch networks, we're equipped to ensure continuity and strong brand awareness for your institution.


our clients talk

From ownership to service calls, the Element team is dedicated to its clients and their projects. It felt like we worked side by side to accomplish a huge accomplishment all during a pandemic.
Robb Scott
President and Chief Executive Officer
Copper State Credit Union
The way Mac manages [our] relationship is not just through the products and services. He engaged us on our needs, always kept in touch, and always centered the conversation on our vision.
Ismael “Ish” Eustaquio
Senior Vice President Retail Banking Division
Hawaii State Federal Credit Union
View Project
Every bit matters. Not only is this our tagline, but it's also a motto that we strive to live up to. The difference between good and great is minute. We can't lose sight of the small details that truly separate excellence.
Nate Baldasaro
The Element Group
The Element Story
I LOVE our new branch! It’s awesome and an experience like no other! Everyone that stops in loves it too!
Corey Dahle
Chief Experience Officer
Idaho Central Credit Union
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We had a vision and everyone at Element bought into it right away with their customizations. Nothing Element did was off the shelf. What resulted was a welcoming space that physically shows our connectedness to the community and helps us deliver on our mission — to provide strong financial futures for Montanans.
Pete Johnson
Opportunity Bank
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It wasn’t just about the job at hand, but care and drive to focus on a common cause.
Kacey Clayborn
Facilities Manager
Opportunity Bank
View Project

Ready to get started?

Let's explore new possibilities for your financial institution.