Brand Strategy for Banks & Credit Unions

build a financial brand that lasts.



take a strategic approach to your brand identity.

We're equipped to develop a recognizable, indelible brand strategy that successfully positions your institution to thrive today and tomorrow. Our creative solutions help boost your brand by implementing bank and credit union branding strategies that build a stronger identity and ensure you stand out among other financial institutions in your local markets.

customer recognition

Consumers are far more likely to choose a brand that they recognize over something unfamiliar, so a robust bank and credit union brand strategy is essential.


Having an established and cohesive brand helps earn trust and casts you as an expert in your industry.

customer loyalty

The way consumers view your bank or credit union is vital to your brand's value. Earn loyalty by exemplifying brand culture throughout every interaction with customers and members.


With an established brand style guide, all elements — from bold to miniscule — are solidified.

A lobby with an orange wall with a television screen hung on it.

discover & define

Our initial Discovery Questionnaire addresses brand attributes, which provide valuable insight into how we can implement your brand identity across your existing (and future) locations. This phase includes defining your credit union or bank branding strategy based on three personas that help dictate your brand’s value: customers/members, executives, and employees.

  • Once we receive the completed questionnaires, the Element team will coordinate in-house ideation “brainstorming” sessions with your team to help us better understand your brand vision, positioning, competition, and marketing and strategic goals.
  • With inspiration and information gathered during the creative workshops, as well as market research and network analysis, our team will begin the process of transforming your bank brand strategy into tangible concepts.


After the brainstorming phase, it’s time to start creating. Our design process includes alignment with our other service offerings to amplify your credit union or bank’s brand identity.

  • We'll begin with concept development and presentation(s) to your team. Multiple logo design and color palette options will help establish a direction moving forward.
  • We'll develop a refined version of the brand concept, which may include subtle variations.
  • Upon concept approval, Element’s design team will finalize logo development and design strategy.
  • Concurrently, Element will develop a branch retail concept to translate your new brand into your physical environment.
  • Beyond setting the tone with logo design and brand colors, Element’s design experts will curate interior, environmental, and graphic design elements tailored to bolster your credit union or bank branding strategy.
A bank lobby with self-service, teller machines, and a red "Welcome" sign on the wall.
A wall with a mural of outdoor landscapes on it.


The final deliverable will include a Brand Standards document that supports your vision, values, and mission statement and will serve as a brand guideline going forward.

  • Element can work with your team to analyze your branch and ATM locations and strategize next steps for rolling out your new brand.
  • With over 20 years of experience designing and implementing Signature Elements across branch networks, we're equipped to ensure continuity and strong brand awareness for your institution.
  • Our expertise in branding banks and credit unions will be at your disposal from start to finish. We’ll help develop, implement, and maintain your brand strategy over time, providing data analytics and marketing insights to better understand your customers or members.
  • Our team can help you adapt quickly to the changing needs of your customers or members to ensure your brand stays ahead of the competition while creating and sustaining long-term value.


our clients talk

From ownership to service calls, the Element team is dedicated to its clients and their projects. It felt like we worked side by side to accomplish a huge accomplishment all during a pandemic.
Robb Scott
President and Chief Executive Officer
Copper State Credit Union
The way Mac manages [our] relationship is not just through the products and services. He engaged us on our needs, always kept in touch, and always centered the conversation on our vision.
Ismael “Ish” Eustaquio
Senior Vice President Retail Banking Division
Hawaii State Federal Credit Union
View Project
Every bit matters. Not only is this our tagline, but it's also a motto that we strive to live up to. The difference between good and great is minute. We can't lose sight of the small details that truly separate excellence.
Nate Baldasaro
The Element Group
The Element Story
I LOVE our new branch! It’s awesome and an experience like no other! Everyone that stops in loves it too!
Corey Dahle
Chief Experience Officer
Idaho Central Credit Union
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We had a vision and everyone at Element bought into it right away with their customizations. Nothing Element did was off the shelf. What resulted was a welcoming space that physically shows our connectedness to the community and helps us deliver on our mission — to provide strong financial futures for Montanans.
Pete Johnson
Opportunity Bank
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It wasn’t just about the job at hand, but care and drive to focus on a common cause.
Kacey Clayborn
Facilities Manager
Opportunity Bank
View Project

Ready to get started?

Let's explore new possibilities for your financial institution.