Desert Financial Credit Union
Mesa, AZ
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Why we do it
we help our clients become the go-to financial institution in their market.
THE CHALLENGE
we see a high level of competition in the marketplace today.
Not only from other banks and credit unions, but from the tech industry — Amazon, Google, PayPal, Apple, and others are all vying for market share.
We also see a lack of differentiation in the marketplace. This is an opportunity for the community banks and credit unions to do things a bit differently — to look different, act different, and engage customers in different ways. And that starts with the little things.
every project starts with an objective.
Big or small, defining our goals is the first step in creating the project blueprint.
Our clients’ goals:
- To deliver a unique and exceptional customer experience.
- To increase sales and customer satisfaction.
- To stand out in their marketplace.
Our goals:
- To take our creativity as far as it will go in the retail banking space.
- To observe and learn what works in other retail environments and tailor those experiences for the financial space.
- To design, develop, and deliver holistic consumer experiences that lead to increased profitability and loyalty.
The DIFFERENCE
sure, we design and implement innovative retail banking solutions...
…but we like to think our specialty is listening.
“We don’t ever want to be considered a vendor to our customers. We want this to be a partnership. And if we’re a good partner, we’re looking out for you just as much as you’re looking out for us.”
Nate Baldosaro
Co-Founder, The Element Group
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