oceanside banking, starting from scratch
Northeast Bank in Portland, ME is a new client for Element. Therefore, prior to beginning the conceptual and physical work on the branch, we needed to research the Northeast Bank brand and understand the history and future goals for the brand. Starting from scratch, we don’t have the ability to utilize existing elements from any earlier work, so the conceptual process is combined with the information gathering process, while staying on track with expected timelines.
We also needed to align with current brand identifiers, while bringing in our fresh ideas on moving the brand forward. The end result is a beautiful, colorful, bright, user-friendly space that is a highlight to the neighborhood both inside and out.