creating brand consistency within blue hills bank
Blue Hills Bank in Westwood, MA is an aesthetically stimulating space with vibrant, almost electric blues. It’s a clean, clutter-free space that’s welcoming and easy to navigate while making the 2,300-square-foot space appear more spacious. Element had already been involved with seven previous Blue Hills Bank branches by the time we started our work on the Westwood branch. As such, this branch became an extension of what we had previously created in the other locations. The bank’s unique graphics, architecture, and technology are now defined elements of the Blue Hills Bank brand.
However, our work on the other Blue Hills locations were renovations of existing spaces, while the Westwood branch was an entirely new build. This start-to-finish project involved architectural design, interior design, and graphic design.