Avidia Bank integrates with Digital Elements

Hudson, MA

PROJECT OVERVIEW Reading Time: < 1 minute

avidia bank integrates with digital elements

Avidia Bank is a mutual community bank headquartered in Hudson, Massachusetts, with branches in Westborough, Clinton, Marlborough, Shrewsbury, Leominster, and Framingham. Avidia was founded in 2007 as the result of a merger between Hudson Savings Bank and Westborough Bank, both founded in 1869.

Focused on supporting customer convenience, Avidia has made large investments in technology to offer mobile banking with check deposit, bill pay, money transfers, and the ability to pay other people electronically. Avidia is also very committed to helping their community by giving back through The Avidia Charitable Foundation.


  • Avidia Bank

financial institution type

  • Bank



the challenge

This transformation had an immediate impact on customer interaction and delivery of services.

Customers now have several options for interacting with the branch. Video walls and digital signage are constantly promoting the latest offerings and deals, while the touch displays provide members with many self-serve options. These include digital brochure downloads, upcoming community events, member testimonials, and many more.

An orange wall in a lobby with a television screen built into it.
A wall of glass offices with identical desks and chairs in them.

every bit matters

New tech meets established institution.

Element developed graphics and digital platforms for Avidia Bank’s new facility located in Hudson, MA. We implemented touch and digital screens, exterior graphics, and digital content. Designs for digital screen content — as well as environmental graphics for office areas — reflected Avidia’s relationship with their local community.


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