a small branch with big impact
Blue Hills Bank, a long-standing client of Element’s, recently opened its doors to a new prototype branch located in Milton, Massachusetts. Entering the growing niche of private banking, they were interested in developing their own version of the future-bank. Our team worked closely with the client to identify their core needs, develop an integrated design strategy, and implement a solution that would translate easily and consistently across their expanding network, both refreshing and strengthening their brand identity.
We introduced the Discovery Center, a technology bar within the branch that incorporates our traditional digital signage with interactive learning tools. Our graphic design team developed digital content from existing BHB campaigns along with a series of custom branded content. We also designed and developed the Blue Hills Bank Account Finder, an interactive tool that helps clients choose the banking products best-suited to them.