ATM and ITM wraps are a simple way to bring brand identity into everyday transactions. In most branches, the ATM and ITMs are used constantly, but the machine can be left unbranded and disconnected from the rest of the branch environment.
The Element Group’s design team uses wraps to turn standard equipment into something that feels intentional and aligned with the rest of the branch.
Strategic Value
The Challenge
Most ATM and ITM machines are designed to be neutral. They are functional, but they do not contribute much to the environment around them. Left alone, they tend to feel generic and disconnected from the brand.
For many institutions, the question becomes how far to go. A full surround may not fit the budget, but doing nothing leaves a gap in the experience.
Our Approach
The Element Group treats wraps as part of the larger design system. Even though the execution is straightforward, the thinking behind it is the same as any other element in the branch.
Brand at the Point of Use
Wraps bring color, graphics, and brand identity directly to the machine. What would otherwise read as a neutral piece of equipment becomes part of the branded environment.
Used Where It Makes Sense
Wraps are most effective in spaces where the architecture is already doing some of the work. Inside a branch consumers already understand where they are.
Built for Change
One of the advantages of wraps is how easy they are to update. Wraps allow the ATM or ITM to stay current and support campaigns without requiring new construction or major investment.
Designed for Practical Use
Wraps do not require structural changes, they work well in existing spaces, leased environments, or projects with tighter budgets. They can also be rolled out across multiple locations with very little variation, which helps maintain consistency without adding complexity.
Outcome
ATM wraps change how the machine is perceived without changing how it functions.
Instead of standing out as a generic piece of equipment, the ATM becomes part of the environment around it. That shift is subtle, but it helps reinforce the brand in a place where customers already spend time.