Jumpstart the consumer experience with eye-catching digital signage in your bank or credit union. Dynamic displays are growing in popularity, and those who have yet to invest in the technology should plan to in the coming years. Huge growth is in store for the digital signage market, valued globally at $23.5 billion in 2021 and expected to reach $63 billion by 2031. But how can financial institutions straddle the line between a well-deployed digital trend and a popular gimmick?
Let’s dive into how modern financial institutions can make digital signage smarter, more interactive, and seamlessly integrated into the omnichannel experience.
Omnichannel Approach to Signage
Providing an omnichannel experience is a way we can have a retail mindset. In signage, an omnichannel approach means creating a consistent, seamless experience across all platforms, including ATMs, apps, websites, and in-branch displays.
21 Automated Templates for Your Digital Signage
Updating signage manually is exhausting. Instead, use templates and automations. Templates can include:
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Capture leads using QR codes on screen that link to forms, offers, or downloads.
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Run in-branch promotions like CD specials or loan rate ads with QR code call-to-actions.
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Drive mobile app downloads through scannable signage links.
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Promote membership signups at events with QR-based campaigns.
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Advertise branch services in public spaces (e.g. grocery stores, coffee shops) using signage + QR codes.
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Create incentive-based campaigns using gamified QR surveys or raffles.
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Automated content scheduling for seasons, holidays, or special events.
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Update digital signage using templates for efficiency and branding consistency.
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Push social media content (Instagram, Facebook, Twitter) directly to signage displays.
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Create a centralized dashboard for posting and managing content across multiple screens and platforms.
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Show HR-related updates like employee birthdays, anniversaries, and workiversaries.
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Display internal calendars and meetings synced with Google Calendar or Outlook.
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Share real-time weather or news feeds on lobby or teller screens.
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Automatically display customer reviews from Google and Facebook (filtered to 4-5 stars).
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Use AI to filter inappropriate or off-brand review content before it shows up on screen.
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Trigger content based on demographic recognition, showing different messages to different audience types.
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Auto-update mortgage or loan rates on signage from your website CMS.
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Link touchscreen usage to screen content, showing relevant signage based on kiosk interactions.
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Promote location-based messaging, like targeting renters with first-time homebuyer content in select branches.
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Incorporate gamification (e.g. card draws, trivia, surveys) to drive interaction and brand loyalty.
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Brand extension through giveaways and digital contests shown and managed via signage.
Using QR Codes to Capture Leads
Remember when QR codes were out of style? Since 2020, they’ve made a strong comeback. QR codes pared with digital signage can help a branch:
- Capture leads automatically
- Trigger targeted automations
- Offer promotions or downloads
- Drive traffic to your mobile app or website
Real-World Example: Hawaii State Credit Union
We’re all familiar with local events; we’ve got our pop-up tent and table of merch. These events are a fantastic opportunity for branches to connect with the community, but Element also sees them as an opportunity to collect data and feed your team potential new customers/members.
Our digital signage team creates a simple landing page with a survey that’s easy to complete on a mobile device. Our client then uses a QR code at their booth to drive participants to the page. To encourage submissions, they raffle off a gift card to a beloved local restaurant.
As part of the survey, they ask an optional question on what products participants would be interested in learning more about. This turns the fun giveaway into a sales tool!
The Results:
- 5,154 participants scanned the QR code and entered the giveaway.
- 2,134 participants (41%) were non-members; new faces to the brand.
- 2,307 participants (45%) expressed interest in learning more about a product. These were both members and non-members.
Capture Your Visitors’ Attention
There are no limits to the possibilities for digital signage — from 24-hour window displays to self-service solutions.
A bright screen with stationary or moving content immediately draws the eye, turning a would-be static sign into an eye-catching billboard for your brand. Take the opportunity to advertise offerings at your bank or credit union, like monthly interest rates and frequently asked questions. Put your institution’s social media feeds on display or feature customer testimonials.
Bridge the Gap Between Mobile and In-Person Banking
In an age when the majority of customers utilize online banking options, installing digital signage at brick and mortar financial institutions is crucial to bridging the two worlds. Use visuals from the mobile app or banking portal, providing a sense of familiarity while customers go about their in-person banking.
Personalize the Customer Experience
Not only are digital displays more likely to capture visitors’ attention over static signage, but they can be used to personalize the customer experience. Cater content to demographics that visit your branch at certain times. If morning visitors are mostly of retirement age, feature digital banking demos and financial security tips. Young parents and millennials who stop in later in the day are likely more interested in seeing the latest mortgage rates and financial courses offered at your branch.
Make a Lasting Impression
Digital signage has an impressive recall rate compared to traditional means. Take the opportunity to feature your bank or credit union’s services and products in a new light. Integrate the information that customers see in-store with your institution’s mobile app and website. Offer a QR code that can save even more time, increasing the chance that your audience follows through with the next step of signing up for that course or opening that account.
Increase ROI
No one likes digging for information from their service providers, especially when it comes to a sensitive topic like money. The more informed your customers and members are about your institution’s offerings, the more likely they are to make purchases and stick with you long term, increasing your ROI. Make customer-facing information readily available with digital displays near the teller.
Digital signage can also be used for customer self-service, playing a role in reducing staffing costs and benefiting your bottom line.
Communicate and Entertain
Interactive touchscreens can be used to create a queue for all to see, eliminating the mystery of who is next in line. After customers sign in, let them know an estimated wait time. Use that information to figure out your branch’s busiest times, and refer to the data when scheduling employees. Provide resources and entertainment through your digital signage that keeps customers engaged during the busiest hours. Filling their time meaningfully can make wait times seem shorter and keep customers happy.
