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Webinars: Reaching Consumers in the Age of COVID-19

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Marc Healy, executive director of retail and marketing
2 min read
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During the shut down of businesses surrounding the COVID-19 pandemic, many financial institutions are searching for ways to maintain and grow their consumer contacts when traveling and meeting face-to-face is discouraged.

Now more than ever before, financial institutions need to communicate their insights clearly and effectively with their consumer base.

Nate Baldasaro, co-founder of The Element Group, believes he has found the solution to the communicative problem presented by the pandemic: Webinars.


While they do not replace in-branch connectivity, Webinars provide an easy and effective window for financial institutions to reach their current and prospective client base during this time of isolation.

Since 2011, The Element Group has used WebEx as the primary mode of remote presentation. A WebEx is a private meeting scheduled between two or more predetermined parties. In contrast, a Webinar is an open invitation to any who feel called to attend.

A Webinar is, or at least should be, a finely tuned presentation detailing the amount of content that is packed into a lecture, without actually being one [lecture].

Prior to the call, participants are required to register. This allows them to access the Webinar at their convenience. For those who are unable to access the meeting live, a recording of the meeting is offered for their perusal. Due to its easily shareable nature, this link and ensuing recording allows for consumer reach on a greater scale.


Once in the Webinar, participants are muted and hidden from view, thus giving them a sense of anonymity throughout the duration of the call. This format allows interested parties to view the content without the pressure to participate, unless they so desire.

Over the past 3 weeks, The Element Group has seen first hand the positive connecting effects of hosting routine and detailed Webinars that are run through the popular video conferencing platform

Through opening access to their methodology, there has been a significant upward trend in participants. Over 100 of those participants possessed zero prior knowledge of the company.

Webinars should cover valuable information in a concise time frame, create an engaging experience, and encourage additional conversation between financial institutions, clients, and prospects.


Written by Bryn Baldasaro for The Element Group.

Edited by Scott Worroll.


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A man in a blue button-up.
Marc Healy
executive director of retail and marketing

Often greeted by the team as “Mr. HEALY!,” with all suitable pomp, Marc is known to be a positive force of nature in the office. After graduating from Western Washington University with a degree in Business and a concentration in Finance, Marc proceeded to leap right into leadership positions. His career now spans over 35 years, with experience in marketing, sales, and finance.


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