Fibre FCU was looking for a partner that could help support that work and make the program stronger over time. Element was the right fit because Fibre FCU needed more than a signage platform. They needed content guidance, strategic insight, technology support, and a team that could stay engaged as the program evolved. The marketing team was managing content across single, double, and triple-screen setups, adjusting creative for different environments, scheduling updates, and keeping everything current across locations.
For Fibre FCU, this was about more than keeping screens up and running. It was about building a branch communications program that could keep improving.
The Challenge
Fibre FCU had a solid foundation in place, but the team was ready for a more supported and more flexible way to manage branch communications.
Across the branch network, the team was working with a mix of screen configurations, including single, double, and triple-screen environments, that required thoughtful coordination. As the program matured, there was a clear opportunity to make updates, seasonal refreshes, and network-wide consistency easier to manage within a stronger support model. The previous platform also made it harder to explore some of the more dynamic content options the team wanted to bring into the branch experience.
At the same time, the team had wanted to bring in more automated content for a while, and they were looking for more engaging, current content in branch. They also wanted support that respected Fibre FCU’s brand while helping the team think through new ideas, stronger content applications, and better ways to tell stories on screen.
“Having real-time automated feeds is
something that our marketing team
kind of dreamed about.”
– Chelsea Eddington
Another important consideration was technical support; Fibre FCU wanted direct access, active communication, dependable follow-through, and a partner that could help shape the work, not just respond to requests.
![fibre-instagram-credit-union-digital-display-instagram-feed]()
The Solution
Element began with a trial experience on Fibre FCU’s more complex branch environments, a triple-screen setup. Fibre FCU intentionally started with one of the more complex environments first, as starting there helped surface technical and workflow considerations early and gave the team a practical way to evaluate not only the platform, but the support behind it.
This trial gave Fibre FCU the confidence to step forward with the Digital 360 Program, which supported their initiatives in several key ways:
Strategic guidance backed by ongoing collaboration
One of the biggest strengths of the engagement was the level of strategic guidance behind the work. Element gave Fibre FCU more than a way to publish content. It gave the marketing team a partner that could help think through how branch screens were being used, where content could be stronger, and what new approaches were worth exploring. Through regular meetings, active proofing, idea exchange, and steady follow-through, Element became part of the process in a way that helped Fibre FCU move forward with more clarity and confidence. That collaboration showed up in practical ways too, from regular check-ins and proofing to talking through how content should work across different branch setups.
Brand-aligned content development
Element supported Fibre FCU with content that reflected the credit union’s brand, themes, and broader marketing direction. At the same time, the process left room to test new ideas and adjust when needed, including a move toward more visually distinct social content that could stand out more effectively in the branch environment. That included refining how social content appeared on screen, with a stronger visual approach that helped posts stand out more clearly in the branch environment. The result was content that felt on brand and more intentional in how it supported the branch experience.
![fibre-fcu-credit-union-review-qr-code-digital-screen-360-case-stud]()
Managed scheduling and execution
Scheduling remained an important part of the engagement, especially because it helped save time for the marketing team. Fibre FCU was able to make the day-to-day work around lobby screens more manageable and free up time that had previously gone into setup, scheduling, and ongoing adjustments. Just as important, the marketing team knew they had a dependable partner behind them, which made it easier to keep work moving and get answers quickly when needed.
“The biggest thing for me as far as
improvements between our two different vendors
has been communication.
It’s not just open, but it’s active.”- Chelsea Eddington
Automated content capabilities
One of the clearest areas of value was the introduction of real-time automated feeds. For Fibre FCU, this marked a meaningful shift in what branch screens could do. Instead of relying on more static content alone, the team could begin sharing timely, dynamic content that felt more relevant in the moment. It also opened the door to future content opportunities the team had wanted to explore but had not been able to manage as easily before.
Responsive support and a real partnership
For Fibre FCU, one of the biggest differences was the relationship itself. Communication stayed active throughout the engagement, from biweekly meetings to regular email follow-up, content reviews, and quick answers when questions came up. That made a real difference. The marketing team knew they had a partner who was accessible, responsive, and invested in helping the program work. Over time, that built trust and made it easier to keep moving forward.
The Result
More capacity for the marketing team
Element helped reduce the time Fibre FCU needed to spend on lobby screen work, saving hours each week. This created more room for other marketing priorities.
A more intentional branch communications strategy
Beyond the day-to-day efficiencies, Fibre FCU gained a more strategic approach to how branch screens support the member experience. The marketing team could think beyond simply filling screen space and focus more on relevance, timing, visual impact, and how digital signage could reinforce broader communication goals inside the branch.
A more dynamic branch experience
With support for automated feeds and updated content formats, Fibre FCU was able to create a fresher in-branch experience. The marketing team saw this as a meaningful step forward in storytelling, giving the credit union a better way to share timely information with members while they are in the branch.
A stronger operating model
As the program expanded across more complex multi-screen environments, Fibre FCU benefited from a more dependable model for execution, troubleshooting, and ongoing guidance. That made the program easier to manage and gave the team more confidence in how branch communications could scale over time.
“I really am a gung-ho supporter.
They have been very warm and welcoming,
and they’ve been supportive of our ideas and our initiatives.
We’re very, very satisfied.”
– Chelsea Eddington
A partner relationship built for long-term value
For Fibre FCU, one of the most meaningful improvements was the partnership itself. The marketing team described Element as warm, welcoming, supportive of ideas, and highly responsive. That kind of relationship changed the day-to-day experience of managing branch communications. It gave Fibre FCU a partner that could support immediate needs, help strengthen the program over time and bring real collaboration to the work.
Room to grow with confidence
Fibre FCU’s experience points to something bigger than immediate efficiencies. The team sees the program as a foundation for future branch initiatives, including more personalized and automated content experiences. The team also sees room to expand the program over time, including new content applications that go beyond the current deployment. Element continues to bring new ideas forward and helps Fibre FCU see what is possible as the program grows, giving the team a strong path for future expansion when the timing is right.
![fibre-federal-credit-union-digital-experience-community-display-360.]()
Why It Matters
Fibre FCU’s experience shows that the value of digital signage is not limited to what appears on the screen. The bigger value comes from having the right strategy, the right support model, and the right partner behind it. Current content, manageable workflows, active communication, and strategic collaboration are what turn screens into a stronger branch communications channel.
For Fibre FCU, Element’s Digital 360 Program delivered more than a signage platform. It helped create a more supported, more strategic approach to branch communications, backed by a partner the team trusts and values.