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Element Reframes the Banking Experience with New Website

A man in a blue button-up.
Marc Healy, executive director of retail and marketing
2 min read
Reading Time: 2 minutes

September 10, 2021

Design-build firm hopes to inspire new possibilities

PORTSMOUTH, NH – The Element Group is thrilled to announce the launch of their brand-new website, created in partnership with Vital Design. With a clean, crisp layout, vibrant photography, and subtle animations, Element’s full-scale design-build services for financial institutions are now showcased in a dynamic, easily navigable package.

At the heart of the new website is a tried-and-true search engine optimization (SEO) strategy, designed to catapult Element to the top of the search results page for search terms related to retail banking. The language and visuals on the new website — as well as the library of past clients’ projects — convey the excitement of possibility in an industry that can sometimes feel rigid and stale.

“Banks and credit unions are all selling similar products, similar services, and have pretty much the same rates. None of that is really a differentiator for them,” says Nate Baldasaro, Element Co-Founder. “So, we have to find the little bits that make them unique, that separate them from the competition.”

These “little bits” can include wayfinding signage, the way bank employees greet customers, or even the characteristics of the light in the lobby. Through the website’s extensive services menu, Baldasaro hopes to open future clients’ eyes to a wide range of transformation options.

Because Element offers such an array of services, it can be difficult to convey that range at a glance, or in an elevator pitch. “Potential clients will hear ‘design-build’ and immediately think ‘architectural firm or general contractor,’” says William Foley, Element’s other Co-Founder. “However, this misses the creativity and innovation at the heart of our process.” Due in part to unclear language, the company’s old website wasn’t generating interest, which left the Element team to rely largely on word-of-mouth. Now, however, the firm’s completed projects and capabilities are on full display across the site.

Foley and Baldasaro are confident that their team’s technical expertise, professionalism, and experience are now well-represented on the new site’s Meet the Team page, where each team member gets to express where they feel most “in their element.” Foley acknowledges that each new client will have a different set of goals and expectations, but that’s something his team plans for.

“[Our team’s] skills keep us mindful of each client’s unique timing,” he says, “and our capabilities will allow them to achieve higher efficiency than their competition.” He explains that Element’s project management prowess enables their clients to remain operational during a redesign or remodel, which is a crucial benefit for any consumer-facing operation. To demonstrate the true turnkey nature of Element’s services, the new website includes Process and Implementation pages that walk visitors through a project from start to finish.

Both Foley and Baldasaro are looking forward to connecting organically with a new generation of bankers searching for an angle in a crowded market. Building on the company’s philosophy that “every bit matters,” Baldasaro hopes to attract the attention of more institutions with his team’s talent for listening and attention to detail, down to the color of the pens in their self-serve kiosks. “Invariably,” he says, “it’s the small things that make a big difference.”

Take a tour of The Element Group’s new website at

About The Element Group

Element is a full-service firm that designs and transforms financial institutions nationwide using a turnkey design-implementation approach. From new builds to branch remodels to interactive digital installations, Element projects result in more branch traffic, increased revenue and growth, and improved customer loyalty and satisfaction for their clients.


What does an Element project look like?

Download our 2023 Look Book here.

A man in a blue button-up.
Marc Healy
executive director of retail and marketing

Often greeted by the team as “Mr. HEALY!,” with all suitable pomp, Marc is known to be a positive force of nature in the office. After graduating from Western Washington University with a degree in Business and a concentration in Finance, Marc proceeded to leap right into leadership positions. His career now spans over 35 years, with experience in marketing, sales, and finance.


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