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Customer Engagement, Digital & Technology

Top 5 Benefits of Interactive Digital Touch

Marc Healy, executive director of retail and marketing
4 min read
Two men in Hawaiian shirts using a tabletop touchscreen.
Reading Time: 4 minutes

Interactive Digital Touch Displays

What is interactive Digital Touch?

Digital touch is a category within digital signage that delivers content directly to your customer encouraging them to interact with your messaging by using touch gestures. Digital touch today is an opportunity for eye catching content, easy branding, data collection, and maximizing client productivity when entering your establishment.

Common in the food and retail industries, interactive digital touch screens that provide self service options are important when trying to improve the overall speed and efficiency of client visits to your branch. This provides clients with the ability to access common financial services as well as research additional services that they would engage a branch employee to assist with.

Start engaging with your clients through interactive digital touch experiences. Touch can be used to not only collect user information and trigger automated marketing initiatives, but touch can also be used to create a fun and engaging atmosphere. Clients can locate and pull up exactly the information they are interested in on the touch display. That information can then be sent directly to their email or can trigger a notification to a branch employee about what they are interested in to provide in-person assistance.

The top 5 benefits of interactive digital touch.

1. Eye catching content

These dynamic screens will capture your intended audience through animations and targeted content. Delivering interactive content will turn your viewers into users by encouraging them to interact with the content through touch. Educate consumers with offerings, services and mobile downloads while providing them with a self-serve experience. Entertain kids with fun, knowledge-based games while parents complete their transactions.

2.    Data collection

Collect and manage customer data to build customer profiles for future marketing initiatives. Get to know your customers interests and needs so you can effectively promote offers and services they are interested in.

3.    Client Productivity & relationships

Digital touch displays provide accessibility to everyone through visual cues and icons. Touch screens assist in delivering information and allowing clients to self-serve at their own pace. Our Interactive Digital Touch Displays provide limitless messaging opportunities and is completely customizable to fit individual needs and budgets. It allows employees of financial institutions to focus on creating relationships with clients while some of the more routine transactions can be handled by digital.

4. Low Friction Experience

Tech giants and digital financial institutions are known for low friction systems that their clients enjoy. Interactive Digital Touch Displays are breaking the old stigmata that financial institutions are known for long processes, too many forms and too much time to perform simple operations. Properly integrating digital touch will bring your financial institution closer to the smooth processes that make companies successful amongst clients.

5. Seamless Branding

Interactive Digital Touch provides you the ability to easily ensure that your logo and brand messaging is seamless and quick. It allows consistent high quality visuals to flow throughout your institution, from screens to ATM’s and phone apps. It allows you the ability to change your messaging as needed in real-time, saving you time and printing costs.

Do’s and Don’ts

Don’t make it busy

If your content takes more than a few seconds for users to figure out, it is unlikely it will hold their attention. Focus on visuals like animations, pictures, weather, or news updates to keep your clients engaged. Remember to keep your content neat, organized and easy to consume. Additionally, make sure to keep in mind that users vary in height, so make sure your interactive features are movable or consider keeping them at an acceptable height.

Don’t use coding software

You’ll want to consider software that comes with templates that prioritize efficiency and flexibility. Templates make the creation of new content much easier and quicker for the average employee to update. Save yourself time in developing new content because digital touch content takes trial and error, getting feedback from users and improving each time. You are responsible for keeping content on track and respecting feedback by making adjustments to future content.

Do know your audience

Having an end goal of what you want your client to do when using your touch display is key to delivering focused content. What demographic are you targeting, be conscious of gender, age, background when putting together designs. Consider all possibilities such as their level of education, handicaps, language, and be careful when making assumptions of client’s prior knowledge on the subject of your content.

Do know the importance of analytics

Our Digital touch displays are constantly collecting data in order to improve the customer experience. A big tool that is seamlessly incorporated into our technology is the ability to collect user data. This will help you get to know your audience and who interacts regularly with the displays. Improving is a constant process, and displays will continue to help make the client experience smoother.

Author
Marc Healy
executive director of retail and marketing
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