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Digital Touch Elements: Scratch-Off

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Marc Healy, Executive Director of Sales and Business Development
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A scratch-off

is the perfect tool for redeeming social media or raffle prizes. This feature enables the branch to give away their various prizes in a fun and interactive way, all the while adding a bit of chance into the mix. This feature lends itself to prize reveals, where the prize itself is attached to a redeemable code, or multiple prizes hidden behind scratch-off “bubbles.” In the former method, the consumer has a hand in picking their prize.

A scratch-off can be inserted into any layout designated by the creative wishes of the financial institution. This means that the scratch-off feature is merely that; a simple, easy to use feature that creates positive interaction between the consumer and the institution.

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Written and Photographed by Bryn Baldasaro for The Element Group.

Edited by Nate Baldasaro.

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A man in a blue button-up.
Author
Marc Healy
Executive Director of Sales and Business Development

Marc's career spans over 35 years, with experience in marketing, sales, and finance including: Assistant VP of Retail Sales and Branch Operations at Desert Financial Credit Union, Director of Member Solutions at Boeing Employees Credit Union (BECU), VP and Manager at KeyBank, and Item Processing and Cash Management Specialist at Pacific First Bank. Industry articles that Marc has authored or been featured:
Transforming spaces to meet evolving member needs
Branches in retail stores propel membership, asset growth
Seven interior design trends for banks

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