ERIEBANK Crocker Park – New Branch Build

Westlake, OH

PROJECT OVERVIEW

The ERIEBANK Crocker Park branch in Westlake, OH brings CNB’s SMART Center model into a high traffic retail environment. Built from the same CNB prototype created by The Element Group, this location delivers a familiar customer experience while benefiting from the efficiencies of a proven, standardized branch design.

Strategic Value

  • Faster site development due to the pre-established prototype
  • Lower design and finish selection costs
  • Streamlined contractor coordination and procurement
  • Brand consistency that strengthens customer recognition

CLIENT

  • ERIEBANK - Crocker Park

FINANCIAL INSTITUTION TYPE

  • Bank

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Approach

The Element Group adapted CNB’s SMART Center model to the Crocker Park site and executed the full standardized package of finishes, millwork, layout, and digital features.

Digital elements included:

  • Vertical three screen video wall
  • SMART Wall branding
  • Touchscreen resource center
  • Digital merchandising displays
  • Kids Zone interactive tools
Erie Crocker Park ITM
Erie Crocker Park bank lobby small offices
Erie Crocker Park private offices glass walls
bank sign lighted
Erie Crocker Park small bank conference room
Erie Crocker Park logo environmental design

Result

The Crocker Park SMART Center reinforces ERIEBANK’s presence in a competitive retail environment. The use of the prototype enabled predictable cost, efficient delivery, and a customer experience that aligns with every other branch across the CNB network.

CNB Bank Proto Model Execution: Project Highlights

CNB Bank partnered with The Element Group to design a new prototype branch model applicable to all divisions, including BankOnBuffalo, ERIEBANK, FCBank, and Ridge View Bank. The aim was to develop a versatile retail model that could be quickly implemented, suitable for both new constructions and renovations, and provide a uniform customer experience across different markets.

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