Back to blog

Mug + Pen Promo!

A man in a blue button-up.
Marc Healy, executive director of retail and marketing
3 min read
A white bowl and a green mug full of purple pens.
Reading Time: 3 minutes

Mugs and pens, arguably the two most common promotional items to be found in financial institutions across the world. Easy to brand and distribute, mugs and pens remain two of the most commonly used promotional items. This is due to their versatility, natural brand exposure, and frequent usage.

In light of this trend, with a purchase of every 250 coffee mugs, you will also receive 500 custom branded pens to use as you wish.

Here are some fun ways to use up a newfound surplus of branded items!


swag pack .png

I. Make an employee swag pack.

A great way to welcome back employees after a long stint out of the office. New swag is just the thing to get people back in the game. Plus, it’s a nice gesture!



II. Use with touch screens.

People may be hesitant to use the touch display. However, this is not a setback, it’s an opportunity! Representatives can utilize this hesitancy to establish a customized in-branch experience. They then can direct them to the touch screen and give them a stylus-pen that allows them to interact with the display free of risk, and ultimately keep.


III. Meeting-space accessories.

Spice up the workplace! Get employees invested in the brand by creating a brand environment that they can get behind.



IV. Pen Cups.

Easy combination of the two! Makes for a good display and solves the where’s a pen when you need one conundrum.



V. Raise Brand Awareness.

Distribute pens to local businesses that need pens. They get pens, and the branch gets free advertisement.


popular bank .png

VI. Prize.

Use social media as an advantage. Tease giveaways by giving prizes to the first commenters on a post, of course while supplies last.

Challenge Idea: Partner with local businesses to create a scavenger hunt! Give out a pen and a game board to interested parties and have them go to the different stops to get a prize at the end. At each location they have to prove that they were their either through photo paired with a hashtag designed by the financial institution, or by getting a stamp. They have to show their pen! For the first 4 that complete this challenge, there is a grand prize.

Not only does this benefit local businesses, but it associates the financial institution with a positive and family friendly activity, gets people out and about, and allows the institution to gauge consumer receptivity and engagement.



VII. Notebook + Pen.

The perfect pair.



VIII. Guest Giveaway.

A package designed especially for first time visitors.



IX. Seal the Deal.

Help them celebrate! Whether it’s opening a new account or signing a loan, it’s a simple gift to say, thanks for doing business.


~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Written and Photographed by Bryn Baldasaro for The Element Group. Edited by Scott Worroll.

Touchscreen Model: Taylor Crawford


What does an Element project look like?

Download our 2023 Look Book here.

A man in a blue button-up.
Marc Healy
executive director of retail and marketing

Often greeted by the team as “Mr. HEALY!,” with all suitable pomp, Marc is known to be a positive force of nature in the office. After graduating from Western Washington University with a degree in Business and a concentration in Finance, Marc proceeded to leap right into leadership positions. His career now spans over 35 years, with experience in marketing, sales, and finance.


Ready to make an impression?

Let’s talk about your ideas.