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Branch Design, Credit Union

Inspirus Credit Union In-Store Branches

Marc Healy, executive director of retail and marketing
2 min read
A bank lobby inside a mall.
Reading Time: 2 minutes

About Inspirus Credit Union

When Seattle math and journalism teacher Robert J. Handy founded the credit union in 1936, the idea of a financial institution owned and operated by the people who saved there was a new (and some said radical) concept. The Washington Legislature had legalized credit unions only three years earlier. Despite what must have seemed like long odds, the credit union met milestone after milestone: extending membership statewide in 1949, reaching $1 million in assets by 1952, and ranking as the state’s second-largest credit union by 1960. Today, members trust us with over $1 billion in assets. Although a lot has changed since 1936, one thing remains the same: You’re the reason we’re here, and we’re honored to serve you!

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The Challenge

Inspirus Credit Union knows that their greatest opportunity to reach members is by bringing the branch to them. The Element Group perfectly balanced the signature elements of the Inspirus brand standards while adhering to the parameters of the allotted space as it is integrated within the Safeway brand. The team prioritized the highest possible brand saturation while balancing design and function within the Safeway footprint. The end goal of the in-store branch for Inspirus is to cater their existing and prospective members needs for convenience and service.

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Every Bit Matters

This is the fourth Inspirus Credit Union in-store branch that The Element Group has incorporated the colors, finishes/ materials, furnishings and environmental graphics for brand continuity throughout all locations. Digital displays strategically located within the branch provide distinct marketing zones to catch the attention of Safeway shoppers. The branches also feature ITMs for most member transactions while there is additional meeting and office spaces that utilize modular glass and privacy panels.

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Features

  • Branding elements
  • Digital signage
  • Environmental graphics
  • Interior furnishings
Author
Marc Healy
executive director of retail and marketing
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