When it comes to numbers, most members and customers know how to stretch a dollar. But, when it comes to purchasing promotional products, institutions often miss out on savings.
One way our clients save money is by using end quantity pricing, but we’ve found many people are unfamiliar with this strategy and how to ask for it.
At The Element Group, we extend EQP to help our clients operate like a large bank while remaining true to the relationships that make them local.
What is End Quantity Pricing?
End quantity pricing allows buyers to get the lowest bulk price regardless of how many units they order.
Smaller institutions often pay more for promotional products than larger competitors simply due to smaller order volume. That’s where end quantity pricing comes into play. Larger institutions have that advantage because of larger orders, but EQP eliminates that gap.
For example, we had a client at a regional credit union in Florida looking to buy 200 branded glasses, but the price was above their budget. By using EQP, they got 200 branded glasses at the price for 2,000 which saved them 41%. While, end quantity pricing may be unfamiliar for many, it’s beneficial for all institutions large and small to buy based on need and quality.
How to get EQP
- Ask directly: Make a clear and specific request that you’d like end quantity pricing.
- Highlight volume potential: Mention future projects or repeat orders that make your business beneficial for the merchandiser.
Key Takeaway: Before your next order, ask your current promotional partner if they offer end quantity pricing. If they don’t or can’t explain why not, then that’s a signal to re-evaluate the partnership. Most vendors can make EQP work at some level. It’s simply a matter of whether they choose transparency and equity as part of their partnership.
Why EQP Gets Overlooked?
After talking with prospects, most institutions haven’t heard of EQP. As a concept that goes against traditional promotional purchasing pricing, it’s often missed in important conversations.
Smaller institutions often believe lower order volumes means higher cost, which often leads them to overspend. In addition, outdated business habits don’t incentivize merchandisers to offer EQP.
Why End Quantity Pricing is Important to Element
We want our clients to succeed. After our team has designed and built a beautiful branch, we want it to succeed long term. EQP helps our clients, no matter their size, to maximize their marketing dollars by pairing clear, fair pricing with personalized product selection. It also lines up with Element’s one-stop philosophy: connect design, digital and branded experiences into a cohesive environment.
Promotional product marketing will continue to be an important part of institutions’ marketing plans and by getting EQP our clients are able to:
- Strengthen relationships. Every conversation and product becomes an opportunity to create lasting value.
- Boost brand visibility. Thoughtful merchandising and consistent promotional products extend your brand into the community.
- Simplify the buying process. Clear pricing and curated options make purchasing easy for your team to focus on experience instead of logistics.
The Takeaway
For leaders, EQP allows any size institution to receive the most competitive price when purchasing promotional products. By giving smaller institutions the same purchasing power as the biggest banks, our clients can invest in better, not just more.
