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3 Tips to Improve Promotional Marketing

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Marc Healy, executive director of retail and marketing
2 min read
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Everyone has it.

Often times too much of it.  Unfortunately, many promotional items are just that-stuff.  However through brand extensions, it does not have to be that way. Why add to the clutter?  Why not add value?  The industry of promotional marketing is something that companies all over the world are striving to master.  Here are three tips to help companies do just that:

1. Quality Over Quantity

Instead of buying cheap items in bulk to mass distribute, invest money in fewer  higher quality items that customers would appreciate receiving.  Do not throw a lot of unwanted merchandise in their faces that they are just going to dispose of later.  The sayings less is more and getting more bang for your buck, summarize the value of spending just a little bit more. Entrepreneur showcases a great article on the importance of quality.

2. Hangtags

These inexpensive add ons can significantly increase the look and feel of a product and convey a lot of useful and fun information about a company and what it does.  Hangtags used to be relatively simple and underappreciated, however, many businesses are taking advantage of the marketing opportunities that the industry provides.  A large variety of options are available, including, but not limited to: leather, cardstock, cork, and canvas. These out-of-the-box materials draw the eye and add value to whatever is being distributed.

Left: Saco Studio | Right: Paul Carwright Branding

Left: Saco Studio | Right: Paul Carwright Branding

3. Hashtags

The internet has taken the world by storm and hashtags are a great way to connect businesses and people with trendy new ideas.  Instagram, Twitter and Facebook are riddled with hashtags-they allow for increased ease when searching and give a company exposure to the masses.  The promotional item gains a life of its own as people interact through the #hashtag while increasing brand awareness.  This informative piece from Entrepreneur further explains the impact of hashtags in the marketing world.

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Article written by Bryn Baldasaro for The Element Group.
Edited by Cassie Amicone & Laura Mynahan.

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A man in a blue button-up.
Author
Marc Healy
executive director of retail and marketing

Often greeted by the team as “Mr. HEALY!,” with all suitable pomp, Marc is known to be a positive force of nature in the office. After graduating from Western Washington University with a degree in Business and a concentration in Finance, Marc proceeded to leap right into leadership positions. His career now spans over 35 years, with experience in marketing, sales, and finance.

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