OnDemand Webinars
Extend Your Promotional Marketing Dollars Further
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New Year, New Perks
In this webinar, our Director of Marketing, Doug Ridley, shares practical ways to use promotional products and get more value in the year ahead, and covered topics such as:
- How our partner pricing makes sure you’re getting the best price, regardless of order size
- How custom portals make collaboration and idea sharing easier
- How redemption stores save time by eliminating large order management
- How brand on demand apparel stores eliminate inventory and upfront costs
- Real-world examples of how clients are using promotional products
Q&A
Our leadership is really focused on costs right now. How are clients justifying spending more on higher-end promotional items?
The shift we encourage is moving the conversation from cost to perceived value and return on use. A lower-cost item that gets tossed has a very short brand lifespan. A higher-quality item that gets used repeatedly, especially in public, keeps reinforcing your brand.
Two ways to approaching this:
- Targeted deployments: Not every campaign needs a premium item. Mass giveaways can stay cost-conscious. But for acquisition campaigns, commercial prospects, or executive-level engagement, a higher-end product should align with the value of the relationship.
- Testing: For example, compare a cash incentive against a premium branded item at the same dollar value. Then you can AB test engagement, referrals, or retention impact.
We get a ton of last-minute requests from other departments. How are your other clients handling these quick requests?
No matter how hard we try, last-minute requests will always happen. A couple of things clients are doing to manage this are:
- Creating a pre-approved shop of items within a custom portal that allows teams to see what’s available. That way, when something urgent comes up, teams aren’t starting from scratch. They’re choosing from items that already meet brand standards, budget guidelines, and turnaround requirements.
- Create promotional playbooks for common scenarios such as holidays, community events, account acquisitions, employee recognition, or branch openings. These playbooks allow clients to execute quickly and give consistency that can be measured against in future campaigns.