Avidia Bank - Digital Signage

Hudson, MA

PROJECT OVERVIEW

Transforming In-Branch Engagement Through Digital Signage

Avidia Bank, a community-focused bank headquartered in Hudson, MA, has long recognized the value of in-branch digital communications. Avidia sought to modernize its approach to engage customers, streamline content delivery, and enhance the overall branch experience. Partnering with Element, Avidia has undergone a digital transformation that includes strategic collaboration and operational efficiency.

 

 

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CLIENT

  • Avidia Bank

FINANCIAL INSTITUTION TYPE

  • Bank

SOLUTION

  • Digital Signage
  • Content Strategy & Management
  • Smart Content Deployment
  • Touchscreen Experience

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I think what sets Element apart is that they're an extension of our team. It's a great partnership, someone that we can trust. But they also are bringing new ideas to us constantly.
Janel Thomas
Chief Marketing Officer
Avidia Bank

The Challenge

Avidia’s primary goals were to:

  • Ensure consistent messaging across all branches.
  • Regularly promote financial literacy and brand messaging.
  • Simplify content management for a small marketing team.
  • Improve the effectiveness of their in-branch touch experiences.

Before partnering with Element, Avidia struggled with content consistency and lacked the internal bandwidth to manage and create engaging digital signage.

bank lobby
digital signage with social media feed

The Solution

Avidia Bank partnered with The Element Group to provide a content and strategy overhaul. Key initiatives included:

  • Content Strategy & Management: Element developed a centralized content calendar in collaboration with Avidia’s marketing team. Monthly planning sessions ensured that content was timely, relevant, and aligned with branch-specific needs. Element took over full content creation and scheduling, freeing Avidia’s team to focus on approvals and strategic input.
  • Smart Content Deployment: Rather than broadcasting the same message across every screen, Element introduced a location-based content strategy. For example:
    • Vestibules now feature high-impact welcome messages, community events, and key promotions.
    • Teller lines display simplified, general content that doesn’t distract customers from engaging with the frontline staff.
    • Lobby screens promote in-person conversations with CTAs like “Talk to us about your summer savings plan.”
  • Touch Experience Redesign: Element reimagined Avidia’s interactive screens, stripping away underused features and focusing on practical tools like brochure downloads and kid-friendly games.
  • Creative Excellence: Avidia’s content stands out for its fun, animated style. Financial literacy content, especially through partnerships like “Banks Never Ask That,” uses gamified scenarios to educate customers about fraud in a memorable way.

Results

  • Operational Efficiency: Avidia’s marketing team gained valuable time back. With Element managing content creation and deployment, internal resources were freed up for higher-level initiatives.
  • Customer Engagement: The new content strategy ensures that customers see relevant, engaging messages during their short time in the branch.
  • Innovation Leadership: Avidia was among the first Element clients to implement automated content like live reviews and weather updates, setting a benchmark for other institutions.
digital touchscreen in bank
digital signage behind bank teller line

Conclusion

Avidia Bank’s partnership with Element has transformed its digital signage into a dynamic, customer-centric experience. By focusing on strategy, creativity, and operational simplicity, Element helped Avidia deliver on its mission to educate, engage, and delight every customer who walks through the door.