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Branch Design, Credit Union

Desert Financial Credit Union Scottsdale Branch Transformation

Marc Healy, executive director of retail and marketing
2 min read
A bank lobby with a waiting room with upholstered chairs, and a high table with wood chairs.
Reading Time: 2 minutes

About Desert Financial Credit Union

At Desert Financial Credit Union, relationships drive success. They share their financial success because they believe it’s the right thing to do for their members, their community and their team. Their passion is creating exceptional experiences through financial solutions that make lives better.


The Challenge

Desert Financial Credit Union wanted to break from the mold by delivering digital experiences to their members as a new tool to engage with them. The credit union has been transformed into a technology driven branch of the future with a clear focus on digital. The Element Group implemented a concert of technologies: stunning video walls, traditional digital signage, and interactive touch displays.


Every Bit Matters

This transformation had an immediate impact on member interaction and how services are delivered. Members have several options on how they can interact with the branch. Video walls and digital signage are constantly promoting latest offerings and deals while the touch displays provide members with many self-serve options including digital brochure downloads, upcoming community events, member testimonials, and many more.



  • Digital queue
  • Digital video wall
  • Digital signage
  • Interactive touch displays
Marc Healy
executive director of retail and marketing

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