BRINGING CONTEMPORARY INTO TRADITIONAL BANKING
Historically, Needham Bank is fairly traditional in design and style, but recently initiated a transition into a more contemporary and technologically relevant space. We had already done some interior graphics and exterior brand work such as window banding and compliance pieces, but the Needham Bank branch in Ashland, Massachusetts is a total renovation project that allowed for some more progressive elements.
As always, we start with a strategic plan, but realize that there will be revisions throughout the process in order to fit within the confines of a space or otherwise. This particular space had already been through some major changes including it first started as a bank and then was changed into a barbershop and then back to being a bank. The whole idea behind the build out was to establish a new brand identity to be used moving forward that remains consistent within all Needham Banks. It is still traditional in style, but is moving the brand into something more contemporary.
The interior remains neutral in tones and maintains a sophistication of earth tones, but the real color of the project is within the inclusion of technology.
The major components of change include moving away from traditional teller counters to teller pods and recyclers that helped leverage the architectural equity and take the space to the next level.
Due to town ordinances we had to build a gable roof that initiated a unique challenge specific to the Needham brand. Needham Bank has a large face clock on all of their buildings. It’s a signature piece to their brand. The switch to a gable roof meant we had to redesign how we incorporated the clock into the exterior of the building by placing it into an arched window. We made it happen within the expectations associated with the clock and their brand and the result was beautiful.
The branch that began as a slight transition into a more contemporary look developed into a project that allowed us to expand on the original concept and ultimately implement state-of-the-art technology and move Needham Bank into a very contemporary direction.