space planning

Color with Caleigh // Color Neighbors aka: analogous colors

Revisiting our trusty friend the color wheel. Analogous colors are found side by side on the color wheel, which are known as “neighbor” colors. Lets start with my favorite color… green. Green’s neighbors, being blue and yellow, are very cohesive and comfortable when put together in a space. Analogous palettes are great for achieving a space with a calming environment. 

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Analogous combinations are usually found in nature, which is why they are so pleasing to the eye. It is important in a retail environment to use analogous colors with a significant amount of contrast so that you can create a space that is comfortable. Creating a comfortable feeling to a retail environment will make it more likely that customers will spend time in your store, and also return in the future. 

 Similar to complementary colors, it is important to choose a dominant color and have the other colors as accents or supporting colors. This may be your brand color. If your brand color is a hunter green try to use pops of a bright sunny yellow and maybe a more muted blue, creating a great backdrop for the green. Causing plenty of visual interest, without being overwhelming. 

If you liked this post make sure to check out our post on complementary colors and bringing life into a space!

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Article written by Caleigh Pollard for The Element Group.
Edited by Lyndsay Reese.

Color with Caleigh // Complementary Colors

We are going to talk about something that you may have learned about in elementary school, or maybe even high school. It is called the color wheel!

This may look simple or complex, but it was actually confusing to me when I was learning about it in my high school art class. Starting with the basics, you can really learn how to make your space look more cohesive, and make your brand colors really POP!

Complementary colors are located opposite to one another on the color wheel. As the term says, they complement one another. These combinations, which were derived from the red-yellow-blue model, are red and green, purple and yellow, and blue and orange. Using these combinations can make a space feel vibrant and play up the others’ intensity.

Using a high contrast with both complementary colors can produce a bold, and vibrant affect to a space in order to grab maximum attention to itself. However, using a equally high contrast of both colors can be a bit overwhelming and might be the wrong feel for a space. 

You can liven up a space, while being pleasing to the eye. There has to be a balance of the two colors to have a beautiful end palette. One color may be used a lot but with less intensity and the complementary color should be used less, but at higher intensity as an accent. Bringing in accents of the complementary color will liven up the space without making the space look distasteful. This palette will bring a soothing feel and fun energy to any space. The images below show spaces that were well-designed using complementary colors.  

Make sure to come back in a few weeks and learn about analogous colors!

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Article written by Caleigh Pollard for The Element Group.
Edited by Lyndsay Reese.