Social Media Strategy

10 Ways Your Bank Should Be Using Pinterest - Part 2

Now that you’re in the know about the best way to set up your Pinterest business account, let’s take a look at five powerful pin ideas that your bank can start using today. If you missed Part 1, catch it here.

6. Infographics

Make info visual (i.e. graphs, charts). You can even use Infogr.am , a selection of templates to create infographics for free. Check out the infographics board by Rich Dad Poor Dad on Pinterest for some great inspiration.

7. Checklists

Create a visual format for helpful lists. What can you create a checklist for to promote your business and help your customers? Checklists are a very popular form of content. People love lists. Link your list pin to a product of yours where they can download the checklist, and even sign up for a newsletter on the topic. A first-time home buyer’s checklist, seasonal money saving tips, or a retirement savings checklist would be great ones for your bank to offer.

8. Teaser Texts/CTA's

An image becomes so much more with a banner of text that gets their attention and gets them to click to content. Translate content into a visual snapshot for Pinterest and place a Call-to-Action (CTA) on it. For example, a picture of a kitchen sink is just that without any text, but with “7 Home Improvement Projects You Shouldn’t Ignore” added to it, people are going to take action. PicMonkey.com is a free service that allows you to seamlessly add teaser text to photos and supercharge your visual content.

9. Videos

These are very powerful on Pinterest. Many people don’t even realize that you can pin videos but it is quite easy to do so. You can pin videos directly from YouTube, which if you have your own YouTube channel is fantastic. BirchBox TV is a great example of a business that is creating value for their customers via video.

10. Effective Captions

Finally, one of the main ingredients in creating a powerful pin is to write an effective caption. Include a CTA in your caption – a verb that tells them what to do, such as “click here”, “pin this”, or “download for free.” Use keywords in your description so that you build backlinks to your site and get found better in searches like Google, Yahoo, and Bing, as well as the Pinterest search.


TIME-SAVING TIP!!!

Pinning at the right time of day can help your business gain more visibility. Pinterest users tend to be on in the early morning and late evening, and especially early on Saturday mornings. If you’re worried about not being able to pin at the right times, then you can use Viraltag, a tool to schedule pins at optimal times.




Go to Part 1 >>
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Article written by Naomi Farr for The Element Group.

10 Ways Your Bank Should Be Using Pinterest - Part 1

Pinterest is currently the fourth largest driver of traffic on the web, according to Pinterest master and successful entrepreneur Melanie Duncan. Chances are you’ve pinned a few images by now, but are you using Pinterest in an optimal way for your business? Using Pinterest to create inspiration boards for your next vacation or to collect images of all the shoes you wish you had in your closet is one thing, but using it for business is quite another and the two should be kept separate – unless of course you own a shoe boutique.

Customers are shopping on Pinterest, they’re interacting with brands, and looking for inspiration on what to buy next and where to select services. As a business you should be creating the right type of content to build your brand, increase your visibility, and actively engage your audience so that you ultimately get more sales.

First, let’s lay the foundation for best business practices on Pinterest:

1. Be Pinnable

The first step you should take is to make sure the content on your website and blog can be easily pinned to Pinterest. There are many pin-it button plugins you can find for your site, either that place a pin-it button over each image, or at the bottom of each post. This ensures it is easy for viewers to pin images and content from your website in a simple click.

2. Get A Pinterest Business Account

By creating an official business account you can take advantage of the features Pinterest is constantly rolling out new features for businesses, such as analytics for your Pinterest page. If you started a personal Pinterest account for your business you can convert into a business page.

3. Serve Your Audience

Connect and share with them.  Promote pinning by creating content that is useful to them and that they will naturally want to re-pin. 80% of pins are re-pins! This is fantastic because people are sharing naturally, and doing much of the time-consuming work for you.  What kind of pins can you, as a bank, create for your audience? How about home remodeling trends, space-saving design, infographics about home refinancing, car loans, or saving for college? See five powerful pin ideas in Part 2.

4. Promote Content Circulation

You can do this by creating your own original content. If you are simply using Pinterest to re-pin other pins you are just leading more traffic to the sites that those pins came from, not yours. Create original content with CTA’s that link pins to your opt-in email list, for example.

5. Integrate Your Social Media Efforts

Place a Pinterest tab on your Facebook page, for example, so that you can leverage your audience in multiple places.

 

Go to Part 2 >>
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Article written by Naomi Farr for The Element Group.