Founded by William Foley and Nate Baldasaro, industry veterans with more than 20 years experience in the retail banking sector at a national firm, the duo have spent the past years encouraging banks, credit unions, and branches to consider retail environments when it comes to marketing their lending portfolios and cross-selling existing customers. The company provides services under four distinct programs including design, build, engagement, and rewards.
Having worked with hundreds of banks in their careers, the group maintains affiliate offices in Portsmouth, NH and Seattle, WA with a client roster including small institutions, credit unions, corporate headquarters, and their branches as they help transform interior spaces from traditional brick and mortar designs to engaging environments with mass appeal.
Skiing, golfing, baseball, and Caribbean vacations!
Bridgton Academy, One Year Post-Grad
University of New Hampshire, BA in Communications
Snowboarding, Judo, and spending time with his wife Lisa, and daughter Bryn.
WILLIAM (BILL) BAUER
Western Washington University, BS in Industrial Design
When not on a job site or meeting with clients, Bill can usually be found hiking or skiing somewhere in Washington's North Cascades.
Ball State University
Born in Baton Rouge and schooled in the Great Midwest, Greg has resided in NH for over 25 years and is proud to call it home. When he isn't working, Greg likes to enjoy the outdoors any chance he can get.
Cornell College, BA
Becky enjoys cross-stitching and cruising with her family, as well as traveling with her husband in their motorhome, finding new breweries along the way.
J. BRIAN JUDD
SENIOR ARCHITECTURAL &
LEED AP, ID+C, NCIDQ #13612
Rhode Island School of Design (RISD), Major in Industrial Design & Minor in Architecture
In his free time, Brian enjoys horse training, tree farming, and cabinetmaking.
Rhode Island School of Design (RISD), Bachelor of Architecture & Bachelor of Fine Arts
When he is not busy creating branded architecture and environments, Jeff can be found at his local beach break surfing or spending time with his family.
Wentworth Institute of Technology, BS in Interior Design
Sunshine, laughter, and creating memories makes Caleigh truly happy. She loves snuggling her puppy and is passionate about protecting the environment through recycling/reusing. Her favorite quote is "everything happens for a reason."
SENIOR GRAPHIC DESIGNER
International Fine Arts College, BS in Communication Design
Outside of the office Judy loves to travel and explore new places, cooking, reading, laughing out loud, enjoying the sunshine, and spending time with friends and family.
Maine College of Art (MECA)
Cassie loves the outdoors, walking, hiking, and exploring new places. In her free time she enjoys reading, restoring old furniture, and spending time with her friends and family.
Sage College of Albany
Traveling the world, rock climbing, travel photography, hiking, and yoga.
Bryant University, BS in Business Administration
Jenn enjoys spending time and making memories with her husband Mitch, and daughter Morgan. She also trains in TaeKwon Do and is a 1st Degree Black Belt.
Rhode Island School of Design (RISD), BFA in Illustration
In addition to working with The Element Group, Torin is a talented animal portrait artist, painter, and horse trainer.
NORTHEAST ACCOUNT EXECUTIVE
California State University Fresno, BS in Business Administration
When not working, Kathy enjoys spending time with her husband Bob, step-son Aidan, and son Blake, along with their close friends and family. She enjoys exploring the beauty of the New England coast and its amazing beaches.
SENIOR ACCOUNT EXECUTIVE
North Ogden, UT
Weber State University
Mac enjoys coaching and supporting his boys in their sporting endeavors. When not on a field or court, Mac can be seen on the golf course or spending time with his family and friends.
SVP BUSINESS DEVELOPMENT
Beau enjoys VRBO, hiking, eating, and spending time with Family.
MBA, Southern New Hampshire University
BS in Interior Design, Wentworth Institute of Technology
Laura is most in her element when spending time with her husband, Patrick, and two daughters Olivia and Kate. She enjoys skiing, hiking, camping, relaxing at the beach or by the lake, volunteering, and knitting.
BFA in Photography from Rochester Institute of Technology.
Carol is a black and white photographer who is very involved in the art community in New England. She also spends time running, biking, snowshoeing or skiing.
Senior at the University of New Hampshire, pursing her degree in Psychology and Communications.
Outside of school and work, Lauren loves traveling, exercising, and spending time with her friends and family. A quote she lives by is “Let all that you do be done in love."
SENIOR GRAPHIC DESIGNER
Keene State College, NH, BFA Graphic Design
Aside from design, Nichole spends most of her time running around with her dog Blue. She considers nutrition and wellness a hobby, and reads blogs and recipe ideas in her free time. Her phone storage is always at full capacity due to the lineup of podcast and audiobooks waiting in her queue. Her favorite things are coffee, sunshine, and traveling to new places.