Element provides niche expertise in design, build, and engagement services for financial institutions. Element was founded in 2011 by industry veterans William Foley and Nathan Baldasaro with a combined 42 years of experience in the retail banking sector. Element serves as the complete package for financial institutions looking to modernize how they interact with their customers. Operations stem from our headquarters in Portsmouth with offices in Seattle, Salt Lake City, Atlanta, and Miami, and are led by a team that is dedicated to implementing high-tech experiences with signature solutions. At the core of Element’s partnerships is a passion to transform the financial experience of the outdated standard branches into engaging and dynamic retail-type financial environments. From Element’s signature creative designs to the quality of the building foundation, to the digital content on displays that engage members, every element of your financial environment becomes relevant to the next generation of financial consumers. 

Currently, The Element Group has 21 full time employees and an additional 8 contract specialists that are used as specific disciplines are needed for a project. In-house services include branch analysis, schematic design, design development, graphic, environmental and digital design.
 


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WILLIAM FOLEY
CO-FOUNDER

HOME BASE
HAMPTON, NH

EDUCATION
Utica College

WILLIAM'S ELEMENT
Skiing, golfing, baseball, and Caribbean vacations!


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NATE BALDASARO
CO-FOUNDER

HOME BASE
ELIOT, ME

EDUCATION
Bridgton Academy, One Year Post-Grad
University of New Hampshire, BA in Communications

NATE'S ELEMENT
Snowboarding, Judo, and spending time with his wife Lisa, and daughter Bryn.


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WILLIAM (BILL) BAUER
VICE PRESIDENT

HOME BASE
SEATTLE, WA

EDUCATION
Western Washington University, BS in Industrial Design

BILL'S ELEMENT
When not on a job site or meeting with clients, Bill can usually be found hiking or skiing somewhere in Washington's North Cascades.


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GREG COLE
PROJECT MANAGER

HOME BASE
NEWMARKET, NH

EDUCATION
Ball State University

GREG'S ELEMENT
Born in Baton Rouge and schooled in the Great Midwest, Greg has resided in NH for over 25 years and is proud to call it home. When he isn't working, Greg likes to enjoy the outdoors any chance he can get.


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BECKY RODEMEN
ACCOUNTING

HOME BASE
ROBINSON, TX

EDUCATION
Cornell College, BA

BECKY'S ELEMENT
Becky enjoys cross-stitching and cruising with her family, as well as traveling with her husband in their motorhome, finding new breweries along the way.


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J. BRIAN JUDD
SENIOR ARCHITECT/INTERIOR DESIGNER

HOME BASE
DEERFIELD, NH

EDUCATION
Rhode Island School of Design (RISD), Major in Industrial Design & Minor in Architecture. Interior Designer. Leed AP, ID+C, NCIDQ #13612

BRIAN'S ELEMENT
In his free time, Brian enjoys horse training, tree farming, and cabinetmaking.


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JEFFREY FERRIS
SENIOR ARCHITECT

HOME BASE
KENNEBUNKPORT, ME

EDUCATION
Rhode Island School of Design (RISD), Bachelor of Architecture & Bachelor of Fine Arts

JEFF'S ELEMENT
When he is not busy creating branded architecture and environments, Jeff can be found at his local beach break surfing or spending time with his family.


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DAN FLECKENSTEIN
CREATIVE DIRECTOR

HOME BASE
Dover, NH

DAN'S ELEMENT
Information is coming soon.


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CALEIGH POLLARD
INTERIOR DESIGNER

HOME BASE
YORK, ME

EDUCATION
Wentworth Institute of Technology, BS in Interior Design. Certified Interior Designer.

CALEIGH'S ELEMENT
Sunshine, laughter, and creating memories makes Caleigh truly happy. She loves snuggling her puppy and is passionate about protecting the environment through recycling/reusing. Her favorite quote is "everything happens for a reason."


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JUDY SVEDA-MIAMIS
SENIOR GRAPHIC DESIGNER

HOME BASE
PORTSMOUTH, NH

EDUCATION

International Fine Arts College, BS in Communication Design

JUDY'S ELEMENT
Outside of the office Judy loves to travel and explore new places, cooking, reading, laughing out loud, enjoying the sunshine, and spending time with friends and family. 


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NICHOLE MARSH
SENIOR GRAPHIC DESIGNER

HOME BASE
SALEM, NH

EDUCATION
Keene State College, NH, BFA Graphic Design

NICHOLE'S ELEMENT
Aside from design, Nichole spends most of her time running around with her dog Blue. She considers nutrition and wellness a hobby, and reads blogs and recipe ideas in her free time. Her phone storage is always at full capacity due to the lineup of podcast and audiobooks waiting in her queue. Her favorite things are coffee, sunshine,  and traveling to new places.


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CASSIE BARAN
SENIOR DIGITAL DESIGNER

HOME BASE
KITTERY, ME

EDUCATION
Maine College of Art (MECA) 

CASSIE'S ELEMENT
Cassie loves the outdoors, walking, hiking, and exploring new places. In her free time she enjoys reading, restoring old furniture, and spending time with her friends and family.  


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JULIA COLE
DIGITAL DESIGNER

HOME BASE
PORTSMOUTH, NH

EDUCATION
Massachusetts College of Art (MassArt) - BFA in Graphic Design 

JULIA'S ELEMENT
Julia is inspired by great typography, boutique brand design, package design, motion graphics and anything that speaks to organization. Some of her favorite things are vacations to National Parks, film photography, extra large charcuterie plates and good wine. When she’s not working she’s usually at home cooking with her boyfriend or playing a good board game.  


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JENNIFER HARTFORD
PROGRAM MANAGER

HOME BASE
ROCHESTER, NH

EDUCATION
Bryant University, BS in Business Administration 

JENN'S ELEMENT
Jenn enjoys spending time and making memories with her husband Mitch, and daughter Morgan. She also trains in TaeKwon Do and is a 1st Degree Black Belt. 


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TROY GILBERT
MANAGER OF DIGITAL SERVICES

HOME BASE
Exeter, NH

TROY'S ELEMENT
Troy is the Manager of Digital Services at Element and loves helping clients implement their digital messaging to engage their customers. Troy joined the company in 2017 after a career in data analysis and is bringing that tool to Element to benefit our clients. When he’s not on the lookout for the latest and greatest in digital hardware he enjoys playing golf, kayaking and family time.


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MAC ERICKSON
SENIOR ACCOUNT EXECUTIVE

HOME BASE
NORTH OGDEN, UT

EDUCATION
Weber State University

MAC'S ELEMENT
Mac enjoys coaching and supporting his boys in their sporting endeavors. When not on a field or court, Mac can be seen on the golf course or spending time with his family and friends.


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BEAU WINGATE
SVP BUSINESS DEVELOPMENT

HOME BASE
CORNELIA, GA

EDUCATION
Piedmont College

BEAU'S ELEMENT
Beau enjoys VRBO, hiking, eating, and spending time with Family.


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LAURA MYNAHAN
INTERIOR DESIGNER

HOME BASE
ALFRED, ME

EDUCATION
MBA, Southern New Hampshire University
BS in Interior Design, Wentworth Institute of Technology

LAURA'S ELEMENT
Laura is most in her element when spending time with her husband, Patrick, and two daughters Olivia and Kate.  She enjoys skiing, hiking, camping, relaxing at the beach or by the lake, volunteering, and knitting.


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CAROL VANLOON
PROGRAM MANAGER

HOME BASE
DOVER, NH

EDUCATION
BFA in Photography from Rochester Institute of Technology.

CAROL'S ELEMENT
Carol is a black and white photographer who is very involved in the art community in New England.  She also spends time running, biking, snowshoeing or skiing.


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LAUREN SHAW
CONTRACT ADMINISTRATOR

HOME BASE
HAMPTON, NH

EDUCATION
The University of New Hampshire

LAUREN'S ELEMENT
Lauren loves traveling, exercising, and spending time with her friends and family. A quote she lives by is “Let all that you do be done in love."


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DAWN RABINOWITZ
DIRECTOR OF MARKETING

HOME BASE
LYNNFIELD, MA

EDUCATION
University of Vermont, VT, BA Political Science

DAWN'S ELEMENT
Dawn is also an award-winning professional photographer of people, K-9 units, food, and interiors. She is protected by her Belgian Malinois dog, Tracer, whom accompanies her on hikes, kayaking, in life and on car rides. Her favorite place to be is out in nature, camera in hand, dog by her side with the world at her feet.


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NATHAN HENRY
PROJECT MANAGER

HOME BASE
Manchester, NH

NATHAN'S ELEMENT
As a Project Manager for Element, Nathan coordinates with the design team (architects, engineers, general contractors, and others) by gathering and distributing information that each company on the project requires to complete the project properly and on time.


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JOSEPH DERUSCIO
ACCOUNT EXECUTIVE

HOME BASE
Miami, FL

JOE'S ELEMENT
At Element, Joseph is responsible for existing and new account management throughout the State of Florida. Joseph is also a Commercial Real Estate Broker in the State of Florida assisting Element’s clients with finding the most ideal retail/office footprint that best matches their goals. Prior to joining Element, Joseph worked for law firms in both Albany, New York and Tampa, Florida managing the firms commercial real estate leasing, sales, acquisition and development clientele.


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DAVID J. GAGNE
CFE

HOME BASE
Seabrook, NH

DAVID'S ELEMENT
He has over thirty-five years’ experience in all aspects of bank operations and IT and has served various banking institutions ranging from medium to large regional banks with global ownership. David enjoys camping, boating and traveling as well as spending time with friends and family (especially his oldest son and family who live in Hawaii).