Founded by William Foley and Nate Baldasaro, industry veterans with more than 20 years experience in the retail banking sector at a national firm, the duo have spent the past years encouraging banks, credit unions, and branches to consider retail environments when it comes to marketing their lending portfolios and cross-selling existing customers. The company provides services under four distinct programs including design, build, engagement, and rewards.

Having worked with hundreds of banks in their careers, the group maintains affiliate offices in Portsmouth, NH and Seattle, WA with a client roster including small institutions, credit unions, corporate headquarters, and their branches as they help transform interior spaces from traditional brick and mortar designs to engaging environments with mass appeal.
 


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WILLIAM FOLEY
CO-FOUNDER

HOME BASE
Hampton, NH

EDUCATION
Utica College

WILLIAM'S ELEMENT
Skiing, golfing, baseball, and Caribbean vacations!


NATE BALDASARO
CO-FOUNDER

HOME BASE
Eliot, ME

EDUCATION
Bridgton Academy, One Year Post-Grad
University of New Hampshire, BA in Communications

NATE'S ELEMENT
Snowboarding, Judo, and spending time with his wife Lisa, and daughter Bryn.


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WILLIAM (BILL) BAUER
VICE PRESIDENT

HOME BASE
Seattle, WA

EDUCATION
Western Washington University, BS in Industrial Design

BILL'S ELEMENT
When not on a job site or meeting with clients, Bill can usually be found hiking or skiing somewhere in Washington's North Cascades.



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GREG COLE
PROJECT MANAGER

HOME BASE
Newmarket, NH

EDUCATION
Ball State University

GREG'S ELEMENT
Born in Baton Rouge and schooled in the Great Midwest, Greg has resided in NH for over 25 years and is proud to call it home. When he isn't working, Greg likes to enjoy the outdoors any chance he can get.


BECKY RODEMEN
ACCOUNTING

HOME BASE
Robinson, TX

EDUCATION
Cornell College, BA

BECKY'S ELEMENT
Becky enjoys cross-stitching and cruising with her family, as well as traveling with her husband in their motorhome, finding new breweries along the way.


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J. BRIAN JUDD
SENIOR ARCHITECTURAL &
INTERIOR DESIGNER
LEED AP, ID+C, NCIDQ #13612

HOME BASE
Deerfield, NH

EDUCATION
Rhode Island School of Design (RISD), Major in Industrial Design & Minor in Architecture

BRIAN'S ELEMENT
In his free time, Brian enjoys horse training, tree farming, and cabinetmaking.


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JEFFREY FERRIS
SENIOR ARCHITECT

HOME BASE
Kennebunkport, ME

EDUCATION
Rhode Island School of Design (RISD), Bachelor of Architecture & Bachelor of Fine Arts

JEFF'S ELEMENT
When he is not busy creating branded architecture and environments, Jeff can be found at his local beach break surfing or spending time with his family.


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CALEIGH POLLARD
INTERIOR DESIGNER

HOME BASE
York, ME

EDUCATION
Wentworth Institute of Technology, BS in Interior Design

CALEIGH'S ELEMENT
Sunshine, laughter, and creating memories makes Caleigh truly happy. She loves snuggling her puppy and is passionate about protecting the environment through recycling/reusing. Her favorite quote is "everything happens for a reason."


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JUDY SVEDA-MIAMIS
SENIOR GRAPHIC DESIGNER

HOME BASE
Portsmouth, NH

EDUCATION

International Fine Arts College, BS in Communication Design

JUDY'S ELEMENT
Outside of the office Judy loves to travel and explore new places, cooking, reading, laughing out loud, enjoying the sunshine, and spending time with friends and family. 


CASSIE AMICONE
DIGITAL DESIGNER

HOME BASE
Kittery, ME

EDUCATION
Maine College of Art (MECA) 

CASSIE'S ELEMENT
Cassie loves the outdoors, walking, hiking, and exploring new places. In her free time she enjoys reading, restoring old furniture, and spending time with her friends and family.  


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ANGELA TINO
GRAPHIC DESIGNER

HOME BASE
Groton, CT

EDUCATION
Sage College of Albany

ANGELA'S ELEMENT
Traveling the world, rock climbing, travel photography, hiking, and yoga.


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JENNIFER HARTFORD
PROGRAM MANAGER

HOME BASE
Rochester, NH

EDUCATION
Bryant University, BS in Business Administration 

JENN'S ELEMENT
Jenn enjoys spending time and making memories with her husband Mitch, and daughter Morgan. She also trains in TaeKwon Do and is a 1st Degree Black Belt. 


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TORIN JUDD
PRODUCTION DESIGNER

HOME BASE
Deerfield, NH

EDUCATION
Rhode Island School of Design (RISD), BFA in Illustration

TORIN'S ELEMENT
In addition to working with The Element Group, Torin is a talented animal portrait artist, painter, and horse trainer.


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KATHY RICHARDS
NORTHEAST ACCOUNT EXECUTIVE

HOME BASE
Brentwood, NH

EDUCATION
California State University Fresno, BS in Business Administration

KATHY'S ELEMENT
When not working, Kathy enjoys spending time with her husband Bob, step-son Aidan, and son Blake, along with their close friends and family. She enjoys exploring the beauty of the New England coast and its amazing beaches.


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MAC ERICKSON
SENIOR ACCOUNT EXECUTIVE

HOME BASE
North Ogden, UT

EDUCATION
Weber State University

MAC'S ELEMENT
Mac enjoys coaching and supporting his boys in their sporting endeavors. When not on a field or court, Mac can be seen on the golf course or spending time with his family and friends.


BEAU WINGATE
SVP BUSINESS DEVELOPMENT

HOME BASE
Cornelia, GA

EDUCATION
Piedmont College

BEAU'S ELEMENT
Beau enjoys VRBO, hiking, eating, and spending time with Family.


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LAURA MYNAHAN
INTERIOR DESIGNER

HOME BASE
Alfred, ME

EDUCATION
MBA, Southern New Hampshire University
BS in Interior Design, Wentworth Institute of Technology

LAURA'S ELEMENT
Laura is most in her element when spending time with her husband, Patrick, and two daughters Olivia and Kate.  She enjoys skiing, hiking, camping, relaxing at the beach or by the lake, volunteering, and knitting.


CAROL VANLOON
PROGRAM MANAGER

HOME BASE
DOVER, NH

EDUCATION
BFA in Photography from Rochester Institute of Technology.

CAROL'S ELEMENT
Carol is a black and white photographer who is very involved in the art community in New England.  She also spends time running, biking, snowshoeing or skiing.


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LAUREN SHAW
ADMINISTRATOR/OFFICE ASSISTANT

HOME BASE
HOOKSETT, NH

EDUCATION
Senior at the University of New Hampshire, pursing her degree in Psychology and Communications.

LAUREN'S ELEMENT
Outside of school and work, Lauren loves traveling, exercising, and spending time with her friends and family. A quote she lives by is “Let all that you do be done in love."


NICHOLE MARSH
SENIOR GRAPHIC DESIGNER

HOME BASE
SALEM, NH

EDUCATION
Keene State College, NH, BFA Graphic Design

NICHOLE'S ELEMENT
Aside from design, Nichole spends most of her time running around with her dog Blue. She considers nutrition and wellness a hobby, and reads blogs and recipe ideas in her free time. Her phone storage is always at full capacity due to the lineup of podcast and audiobooks waiting in her queue. Her favorite things are coffee, sunshine,  and traveling to new places.