Without a doubt, one of the greatest benefits of adopting a digital signage program is the virtually limitless amount of messaging opportunity it can provide. By its nature, digital signage does not succumb to the same content restrictions as say, a poster, which is limited to delivering a singular, static message for a specific amount of time. Digital signage not only allows the user to deliver more dynamic and engaging content, but also to supply the consumer with an essentially endless stream of information.
Sounds great, right??
Unfortunately, this expansive virtual landscape can potentially result in a challenge that is often overlooked during a program's preliminary phases --- How are we ever going to keep up with all of this content?! For anyone embarking on a digital journey, the task of continually producing fresh and interesting content can seem daunting, to say the least. Fortunately, finding a solution may be simpler than you think.
1) PLAN AHEAD.
In the fast-paced world of digital signage, taking time to develop a content schedule can help set you on the path for success. Start by clearly defining your goals for the program. Knowing how much new content you would like to feature each month can help you stay on track. Look ahead for upcoming promotions and events. Aim to produce the corresponding content well before their start dates. Scheduling content beforehand can significantly reduce deadline stress and keep you ahead of the game.
2) USE YOUR ASSETS.
One of the most important things to remember when starting your digital signage program is that you already have a wealth of content. (Really!) Like any business, you have likely already invested in traditional marketing strategies. Make these your jumping off point. Transform printed materials into dynamic digital content by adding a few simple animations, like in the video featured here. This can be easily done using software like Apple's Keynote or Microsoft's PowerPoint, and doesn't require advanced video editing knowledge. You can see more examples of PDF transformations here.
3) EXPAND YOUR FOCUS.
When it comes to digital, it is our philosophy that the strongest programs go beyond the promotion of products and services. Take advantage of the vast messaging opportunities provided by digital to connect with consumers in new and exciting ways. Build stronger relationships with your customers through employee spotlights, and help them get know your team on a more personal level. Support your community by promoting local events. Educate consumers about mobile banking by showing them how to download and run your app. Add value to your commercial services by highlighting small business partners. As you can see, the possibilities are endless.
Article written by Anna Taylor for The Element Group.