Technology. The phenomenon that has captured the human eye for decades. People eagerly anticipate the release of the newest phone, computer, or TV. These devices have become an integral part of everyday life, and are used to connect and catch the attention of the average consumer. In an engaging and modern business environment, the topic of technology seems to be the method of choice for many aspiring companies as they seek to further their success. The wide amount of possibilities that are available to the company, through technology, allow for easy customization, communication, and interaction.
Businesses, especially those based around office work, are usually thought to be dull and depressing (basically the color grey). Today, when one enters a corporate building, they immediately are entertained with movement, design and color, all from digital signage strategically placed throughout the space. Each screen delivers a quick and informative glimpse into what the company does, what options are available, and the adaptability and approachability of the company as a whole. Not only does it peak the customer’s interest, there are inherent benefits for the businesses through cost effectiveness, manageability, and profitability. Merchandising and traditional point-of-sale used to be the go-to form of “advertisement” but unfortunately they quickly become static and fade into the background. Digital displays are vibrant and easy to navigate, providing many options such as interactive features, activity-initiated lights, and video walls.
Digital displays can showcase a company’s services, interesting local and internal company events, personalized biographies of the staff, messages for employees, a quick access email sign-up list, and entertainment with games and scratch boards. Customers can win rewards such as coupons from local businesses or company merchandise, as a way for the business to engage and give back to the community. Visitors with a positive and engaged experience are more likely to return as loyal customers. All of this is quickly and easily updatable from a designer’s computer and more cost effective than purchasing new (and expensive) point-of-sale every time something needs to be changed.
Lyle Bunn, a digital signage consultant and educator with Bunn Co. and the Digital Signage Association, says “The sign becomes a silent salesman.” Through information gathered from various research companies, installing even a single screen in a business can boost inquiries from 5%-15% and sales from 5%-50%. In some cases, the increase can reach as much as 300%. Results have shown that integrating digital signage into a business environment will lead to increased sales, improved connectivity, loyalty, and a brighter atmosphere for the workplace.
Article written by Bryn Baldasaro for The Element Group.
Edited by Cassie Amicone & Laura Mynahan.