Now that you’re in the know about the best way to set up your Pinterest business account, let’s take a look at five powerful pin ideas that your bank can start using today. If you missed Part 1, catch it here.
Make info visual (i.e. graphs, charts). You can even use Infogr.am , a selection of templates to create infographics for free. Check out the infographics board by Rich Dad Poor Dad on Pinterest for some great inspiration.
Create a visual format for helpful lists. What can you create a checklist for to promote your business and help your customers? Checklists are a very popular form of content. People love lists. Link your list pin to a product of yours where they can download the checklist, and even sign up for a newsletter on the topic. A first-time home buyer’s checklist, seasonal money saving tips, or a retirement savings checklist would be great ones for your bank to offer.
8. Teaser Texts/CTA's
An image becomes so much more with a banner of text that gets their attention and gets them to click to content. Translate content into a visual snapshot for Pinterest and place a Call-to-Action (CTA) on it. For example, a picture of a kitchen sink is just that without any text, but with “7 Home Improvement Projects You Shouldn’t Ignore” added to it, people are going to take action. PicMonkey.com is a free service that allows you to seamlessly add teaser text to photos and supercharge your visual content.
These are very powerful on Pinterest. Many people don’t even realize that you can pin videos but it is quite easy to do so. You can pin videos directly from YouTube, which if you have your own YouTube channel is fantastic. BirchBox TV is a great example of a business that is creating value for their customers via video.
10. Effective Captions
Finally, one of the main ingredients in creating a powerful pin is to write an effective caption. Include a CTA in your caption – a verb that tells them what to do, such as “click here”, “pin this”, or “download for free.” Use keywords in your description so that you build backlinks to your site and get found better in searches like Google, Yahoo, and Bing, as well as the Pinterest search.
Pinning at the right time of day can help your business gain more visibility. Pinterest users tend to be on in the early morning and late evening, and especially early on Saturday mornings. If you’re worried about not being able to pin at the right times, then you can use Viraltag, a tool to schedule pins at optimal times.
Go to Part 1 >>
Article written by Naomi Farr for The Element Group.